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Display Signage

Display signage refers to any visual material used within a retail or commercial space to promote products, provide information, or enhance the customer experience. Display signage can take many forms, including banners, posters, digital displays, window graphics, shelf talkers, and point-of-sale displays. We have produced many custom displays for our clients from a range of materials, get in touch to find out what we can do to help you to increase brand awareness, promote special offers, and drive sales.

BENEFITS AND PLACEMENT

Using display signage within a retail or commercial space has many benefits such as attracting attention by drawing customers into your store, increasing sales by promoting special offers and new products, and building brand awareness. Display signs are also used to inform customers and enhance their in-store experience. Display signs are a cost-effective way to promote products and services when compared to other marketing avenues and advertising costs.

Display signage is widely used in various locations such as retail stores, restaurants, hospitals and clinics, corporate offices, event venues, airports, train stations, and public spaces. It serves various purposes, including advertising, wayfinding, promoting products, sharing information about policies, health, and safety messages, reinforcing brand identity, and advertising local events and attractions.

Designing Display Signage

 Display Signage Materials

Designing Display Signage

Purpose

When designing custom retail displays, there are several things to keep in mind. Consider the purpose of the display, whether it’s to showcase a specific product, promote a sale or event, or reinforce brand identity. The design should align with the display’s purpose.

Audience

Identify the target audience for the display, and create a design that will appeal to them. Consider factors such as age, gender, interests, and shopping habits.

Branding and Placement

Incorporate the company’s branding elements, such as logos, colors, and fonts, into the display design to reinforce brand identity.  Consider where the display will be located in the store, and design it to stand out in that specific location.

Lighting and Materials

Lighting can enhance the visual appeal of a display. Consider using different lighting techniques, such as spotlights, backlights, or ambient lighting, to draw attention to the display. Choose materials that are durable, easy to clean, and align with the brand’s aesthetic.

Size, Scale, and Accessibility

Consider the size and scale of the display, and ensure that it fits the space and doesn’t overwhelm or underwhelm customers. Ensure that the display is accessible and easy for customers to interact with and navigate around.

By keeping these factors in mind, you can design a custom retail display that effectively showcases products, promotes sales and events, and reinforces brand identity.

Display Signage Materials

Signage Types and Materials

The materials used in display signage production vary depending on the type of signage. Some common materials include acrylic, aluminum, foam, PVC, wood, and glass. The choice of material depends on factors such as durability, weight, cost, and the particular look you are trying to create.

Printed Signage

This includes signs that are printed on materials such as paper, vinyl, fabric, or cardboard. Printed signage is versatile and can be used both indoors and outdoors, but may not be as durable as other types of signage and can fade or become damaged over time.

LED & LCD Displays

LED displays are digital signs that use light-emitting diodes to display text, images, or videos. LED displays are bright, vibrant, and attention-grabbing, making them ideal for advertising and outdoor signage. However, they can be expensive to produce and require a power source. LCD displays are similar to LED displays but use liquid crystals to display images. They are often used in indoor settings, such as in retail stores, malls, and airports, to display product information, advertisements, or wayfinding information. LCD displays are versatile, easy to update, and can be interactive. However, they may not be as bright or attention-grabbing as LED displays.

Interactive Signage

This signage includes touchscreen displays and other interactive elements that allow users to interact with the content. Interactive signage can be engaging and memorable and can provide valuable data on user behavior. However, interactive signage can be expensive to produce and requires regular maintenance to ensure it is functioning properly.

Purpose

When designing custom retail displays, there are several things to keep in mind. Consider the purpose of the display, whether it’s to showcase a specific product, promote a sale or event, or reinforce brand identity. The design should align with the display’s purpose.

Audience

Identify the target audience for the display, and create a design that will appeal to them. Consider factors such as age, gender, interests, and shopping habits.

Branding and Placement

Incorporate the company’s branding elements, such as logos, colors, and fonts, into the display design to reinforce brand identity.  Consider where the display will be located in the store, and design it to stand out in that specific location.

Lighting and Materials

Lighting can enhance the visual appeal of a display. Consider using different lighting techniques, such as spotlights, backlights, or ambient lighting, to draw attention to the display. Choose materials that are durable, easy to clean, and align with the brand’s aesthetic.

Size, Scale, and Accessibility

Consider the size and scale of the display, and ensure that it fits the space and doesn’t overwhelm or underwhelm customers. Ensure that the display is accessible and easy for customers to interact with and navigate around.

By keeping these factors in mind, you can design a custom retail display that effectively showcases products, promotes sales and events, and reinforces brand identity.

Signage Types and Materials

The materials used in display signage production vary depending on the type of signage. Some common materials include acrylic, aluminum, foam, PVC, wood, and glass. The choice of material depends on factors such as durability, weight, cost, and the particular look you are trying to create.

Printed Signage

This includes signs that are printed on materials such as paper, vinyl, fabric, or cardboard. Printed signage is versatile and can be used both indoors and outdoors, but may not be as durable as other types of signage and can fade or become damaged over time.

LED & LCD Displays

LED displays are digital signs that use light-emitting diodes to display text, images, or videos. LED displays are bright, vibrant, and attention-grabbing, making them ideal for advertising and outdoor signage. However, they can be expensive to produce and require a power source. LCD displays are similar to LED displays but use liquid crystals to display images. They are often used in indoor settings, such as in retail stores, malls, and airports, to display product information, advertisements, or wayfinding information. LCD displays are versatile, easy to update, and can be interactive. However, they may not be as bright or attention-grabbing as LED displays.

Interactive Signage

This signage includes touchscreen displays and other interactive elements that allow users to interact with the content. Interactive signage can be engaging and memorable and can provide valuable data on user behavior. However, interactive signage can be expensive to produce and requires regular maintenance to ensure it is functioning properly.

LET’S GET YOUR DISPLAYS WORKING!