Flags and Banners
Flags and Banners are one of the oldest and most effective forms of advertising and can make an instant impression on passers-by. In addition, advertising flags are an inexpensive, long-term investment. Flags are a sure way to convey a message, announce a new product launch, or build your brand. Eye-catching banners are lightweight, easily transportable and interchangeable, allowing you to target different demographics at different locations.
BENEFITS AND PLACEMENT
Flags and Banners are a versatile means of mobile advertising, most often used at Exhibitions, seminars and promotional events.
The obvious significant benefit is their size and mobility. Heading to a networking event alone can present itself with a few logistical problems but multiple teardrop flags or pull up banners can easily be transported to a site by a single person. It takes seconds to erect the units, and they pack down into small, handy travel cases. In addition, most customers use retractable banners sporadically, meaning that the overall life of the sign is increased significantly, thereby making this option a long-lasting and cost-effective one.
One can position a single pull-up banner or numerous business flags in any space where people are likely to gather for a while. Exhibition stands, reception areas, market stalls and waiting rooms are ideal for this type of signage display. Equally, where space is an issue, for example, a supermarket aisle, a small free-standing unit is the perfect branding solution. Businesses primarily use pull up banners indoors, while promotional flags are the ideal outdoor choice. Free-standing, portable and durable, they are sold with a ground peg or other mounting option to secure them in place.
Designing Flags and Banners
Flag and Banner Options
Flags and Banners – Design Considerations
There is a range of flag and banner options available. Event location, expected lifespan and flag purpose would influence the type, shape and size of the flag or banner you select.
Does your advertising need to be located outdoors, in the wind and exposed to the sun? Does it need to move around and flap in the breeze, attracting attention, or will it need to be positioned on an uneven surface like grass or perhaps mounted to a tow bar? Will passers-by only get a quick glimpse of your signage as they drive past? If these conditions sound likely, a Teardrop Flag, Windblade Flag or Cosmic Flag may be your best option.
Alternatively, your event may be held in an exhibition hall, exhibiting on a flat surface, where wind or weather is not a factor, and your audience has time to read the information featured. A roll-up banner, also known as a pull-up sign or retractable banner, would then be your go-to transportable sign.
Many units can be placed side-by-side for effect, and different banner types can be situated together for maximum brand impact.
Design Area
The design area you have to work with for vertical banners and branded flags is long and thin. For this reason, it is best practice to position your logo and most crucial information at the top of your sign, then work your way down, as this is the natural path that your viewers’ eye will take.
Our Flags can also be as tall as 5.2m, and viewing distance will need to be taken into account as this will influence which size you will choose. Larger flags work well for further distances, whereas smaller flags are more suited to close-up displays.
Text and Typography
Less is more regarding narrow, vertical areas, and designers must carefully consider words as space is limited. Ensure that text is large enough to be read from a distance, and try not to use more than 2-3 different fonts on a single ad. Negative space is vital; it makes the text more readable, directs the eye to certain areas and ensures that a design doesn’t feel cramped or cluttered.
Don’t forget to include contact details or your website address on interior pull up banners for those people who may not get the chance to talk to you in person. In contrast, omit these details on external marketing flags, which will be flapping in the breeze or viewed by speeding motorists.
Colour
Bright, attention-grabbing colours are great but make sure to stick within the guidelines of your brand. Equally important, avoid adding too many distracting colours or colours with too little contrast, as these will make your message difficult to read. Adobe Colour CC contrast checker is a great place to check out which colours work well together and what mood or feeling adjoining colours can create.
Images
Choose your images carefully. All graphics should be high quality with a resolution of at least 300 Dpi, as customers will view most banner ads up close. Check resolution carefully, especially if purchasing elements from stock websites, as these images are often only suited to small physical prints or computer screens.
Signbiz has designed and produced many Pop Up Banners and Marketing Flags. We can design something from scratch or are happy to work with your designer or branding agency to create your business promotional signage; that works!
Range of Flags and Banners
Below are a few of the flag and banner options we supply. However, if you are after something slightly different, please let us know, and we will find you a suitable product for your event.
Cosmic Flag
The Cosmic Flag is versatile and stylish. Its pole edge is curved and rounded at the top, while its leading edge is straight. They can be single or double-sided and are suited to indoor displays as well as outdoor events. The printable flag is made from either a poly-silk or Blockout fabric. It comes in a handy 1.55m long carry bag along with a fibreglass pole and mount. There are multiple mounting options to choose from, depending on where your flag is positioned (see options here). These marketing flags rotate 360 Degrees in winds up to 30km/h (for double-sided options) or 50km/h (for single-sided options).
Sizes available: small: 2.2m x 900mm (2m flag). Large: 3.2m x 1100mm (2.8m flag). X-Large: 4.6m x 1300mm (3.6m flag)
Windblade Flag
Wind-blade flags are designed to flap around in the breeze, attracting attention. They consist of a mounting pad, fibreglass pole, and fabric flag and are sold with a handy 1.55m long nylon carry-bag. Wind-blade flags are tall and have a large rectangular print area with a curved top edge.
Single-sided flags are made from a durable, poly-knit fabric, are slightly see-through, and withstand winds of up to 50km/h. Double-sided options are also available. They are fabricated from a block-out material and can withstand winds of 35km/h.
Sizes Available: Single Sided: Small 2.5mx 710mm Large: 3.9m x 700mm. X-Large: 5.2m x 900mm Double Sided: 2.5mx 710mm Large: 3.9m x 700mm.
-
Budget Rollup Banner
The Budget Rollup Banner unit is designed specifically for short term use, offering maximum value in the range. A lightweight aluminium base unit is coupled with a synthetic paper graphic panel, creating a perfect unit for promoting at one-off trade shows, seminars, or retail events. The base of this pull up advertising banner can also be reused for your next promotion with. a new printed graphic panel installed.
Budget Roll Up Banner Sizes: 600 x 1600mm and 850 x 2010mm
-
Classic Rollup Banner
The Classic Rollup is our biggest seller due to its all-around versatility and sturdy construction. The base unit is heavier and more durable than the budget unit, and the graphic panel is laminated front and back for increased longevity. These units are suitable for ongoing use, built well enough to withstand constant handling and travel.
Classic Roll Up banner sizes: 600mm x 1550mm and 850mm x 2010mm.
-
Premium Rollup Banner
The Premium Roll Up Banner is our top-of-the-range model with a solid base unit, attractively finished in matt black. The graphic panel on these units is printed on matt polyester fabric, which is not only practically indestructible but sits flat with a pleasing texture and gloss level. These units are ideal where an upscale look is desired.
Premium Roll Up Banner Size: 830 x 2030
Designing Flags and Banners
Flags and Banners – Design Considerations
There is a range of flag and banner options available. Event location, expected lifespan and flag purpose would influence the type, shape and size of the flag or banner you select.
Does your advertising need to be located outdoors, in the wind and exposed to the sun? Does it need to move around and flap in the breeze, attracting attention, or will it need to be positioned on an uneven surface like grass or perhaps mounted to a tow bar? Will passers-by only get a quick glimpse of your signage as they drive past? If these conditions sound likely, a Teardrop Flag, Windblade Flag or Cosmic Flag may be your best option.
Alternatively, your event may be held in an exhibition hall, exhibiting on a flat surface, where wind or weather is not a factor, and your audience has time to read the information featured. A roll-up banner, also known as a pull-up sign or retractable banner, would then be your go-to transportable sign.
Many units can be placed side-by-side for effect, and different banner types can be situated together for maximum brand impact.
Design Area
The design area you have to work with for vertical banners and branded flags is long and thin. For this reason, it is best practice to position your logo and most crucial information at the top of your sign, then work your way down, as this is the natural path that your viewers’ eye will take.
Our Flags can also be as tall as 5.2m, and viewing distance will need to be taken into account as this will influence which size you will choose. Larger flags work well for further distances, whereas smaller flags are more suited to close-up displays.
Text and Typography
Less is more regarding narrow, vertical areas, and designers must carefully consider words as space is limited. Ensure that text is large enough to be read from a distance, and try not to use more than 2-3 different fonts on a single ad. Negative space is vital; it makes the text more readable, directs the eye to certain areas and ensures that a design doesn’t feel cramped or cluttered.
Don’t forget to include contact details or your website address on interior pull up banners for those people who may not get the chance to talk to you in person. In contrast, omit these details on external marketing flags, which will be flapping in the breeze or viewed by speeding motorists.
Colour
Bright, attention-grabbing colours are great but make sure to stick within the guidelines of your brand. Equally important, avoid adding too many distracting colours or colours with too little contrast, as these will make your message difficult to read. Adobe Colour CC contrast checker is a great place to check out which colours work well together and what mood or feeling adjoining colours can create.
Images
Choose your images carefully. All graphics should be high quality with a resolution of at least 300 Dpi, as customers will view most banner ads up close. Check resolution carefully, especially if purchasing elements from stock websites, as these images are often only suited to small physical prints or computer screens.
Signbiz has designed and produced many Pop Up Banners and Marketing Flags. We can design something from scratch or are happy to work with your designer or branding agency to create your business promotional signage; that works!
Flag and Banner Options
Range of Flags and Banners
Below are a few of the flag and banner options we supply. However, if you are after something slightly different, please let us know, and we will find you a suitable product for your event.
Cosmic Flag
The Cosmic Flag is versatile and stylish. Its pole edge is curved and rounded at the top, while its leading edge is straight. They can be single or double-sided and are suited to indoor displays as well as outdoor events. The printable flag is made from either a poly-silk or Blockout fabric. It comes in a handy 1.55m long carry bag along with a fibreglass pole and mount. There are multiple mounting options to choose from, depending on where your flag is positioned (see options here). These marketing flags rotate 360 Degrees in winds up to 30km/h (for double-sided options) or 50km/h (for single-sided options).
Sizes available: small: 2.2m x 900mm (2m flag). Large: 3.2m x 1100mm (2.8m flag). X-Large: 4.6m x 1300mm (3.6m flag)
Windblade Flag
Wind-blade flags are designed to flap around in the breeze, attracting attention. They consist of a mounting pad, fibreglass pole, and fabric flag and are sold with a handy 1.55m long nylon carry-bag. Wind-blade flags are tall and have a large rectangular print area with a curved top edge.
Single-sided flags are made from a durable, poly-knit fabric, are slightly see-through, and withstand winds of up to 50km/h. Double-sided options are also available. They are fabricated from a block-out material and can withstand winds of 35km/h.
Sizes Available: Single Sided: Small 2.5mx 710mm Large: 3.9m x 700mm. X-Large: 5.2m x 900mm Double Sided: 2.5mx 710mm Large: 3.9m x 700mm.
-
Budget Rollup Banner
The Budget Rollup Banner unit is designed specifically for short term use, offering maximum value in the range. A lightweight aluminium base unit is coupled with a synthetic paper graphic panel, creating a perfect unit for promoting at one-off trade shows, seminars, or retail events. The base of this pull up advertising banner can also be reused for your next promotion with. a new printed graphic panel installed.
Budget Roll Up Banner Sizes: 600 x 1600mm and 850 x 2010mm
-
Classic Rollup Banner
The Classic Rollup is our biggest seller due to its all-around versatility and sturdy construction. The base unit is heavier and more durable than the budget unit, and the graphic panel is laminated front and back for increased longevity. These units are suitable for ongoing use, built well enough to withstand constant handling and travel.
Classic Roll Up banner sizes: 600mm x 1550mm and 850mm x 2010mm.
-
Premium Rollup Banner
The Premium Roll Up Banner is our top-of-the-range model with a solid base unit, attractively finished in matt black. The graphic panel on these units is printed on matt polyester fabric, which is not only practically indestructible but sits flat with a pleasing texture and gloss level. These units are ideal where an upscale look is desired.
Premium Roll Up Banner Size: 830 x 2030
