Flags and Banners – Design Considerations
There is a range of flag and banner options available. Event location, expected lifespan and flag purpose would influence the type, shape and size of the flag or banner you select.
Does your advertising need to be located outdoors, in the wind and exposed to the sun? Does it need to move around and flap in the breeze, attracting attention, or will it need to be positioned on an uneven surface like grass or perhaps mounted to a tow bar? Will passers-by only get a quick glimpse of your signage as they drive past? If these conditions sound likely, a Teardrop Flag, Windblade Flag or Cosmic Flag may be your best option.
Alternatively, your event may be held in an exhibition hall, exhibiting on a flat surface, where wind or weather is not a factor, and your audience has time to read the information featured. A roll-up banner, also known as a pull-up sign or retractable banner, would then be your go-to transportable sign.
Many units can be placed side-by-side for effect, and different banner types can be situated together for maximum brand impact.
The design area you have to work with for vertical banners and branded flags is long and thin. For this reason, it is best practice to position your logo and most crucial information at the top of your sign, then work your way down, as this is the natural path that your viewers’ eye will take.
Our Flags can also be as tall as 5.2m, and viewing distance will need to be taken into account as this will influence which size you will choose. Larger flags work well for further distances, whereas smaller flags are more suited to close-up displays.
Text and Typography
Less is more regarding narrow, vertical areas, and designers must carefully consider words as space is limited. Ensure that text is large enough to be read from a distance, and try not to use more than 2-3 different fonts on a single ad. Negative space is vital; it makes the text more readable, directs the eye to certain areas and ensures that a design doesn’t feel cramped or cluttered.
Don’t forget to include contact details or your website address on interior pull up banners for those people who may not get the chance to talk to you in person. In contrast, omit these details on external marketing flags, which will be flapping in the breeze or viewed by speeding motorists.
Bright, attention-grabbing colours are great but make sure to stick within the guidelines of your brand. Equally important, avoid adding too many distracting colours or colours with too little contrast, as these will make your message difficult to read. Adobe Colour CC contrast checker is a great place to check out which colours work well together and what mood or feeling adjoining colours can create.
Choose your images carefully. All graphics should be high quality with a resolution of at least 300 Dpi, as customers will view most banner ads up close. Check resolution carefully, especially if purchasing elements from stock websites, as these images are often only suited to small physical prints or computer screens.
Signbiz has designed and produced many Pop Up Banners and Marketing Flags. We can design something from scratch or are happy to work with your designer or branding agency to create your business promotional signage; that works!