Vehicle Branding Design Considerations
When designing for vehicle branding, it is essential to remember that your platform is constantly moving. And that most of the time, the branding will be noticed by drivers who only have a short period to see your design. For this reason, make your imagery clear and your message brief and straightforward.
The best place to put vinyl messaging is always on the back of a van or car because this is the area that drivers will most likely be staring at when motionless. Short and sweet is the way to go, and adding a bit of humour is an excellent way to make a brief message memorable.
Colours and Graphics
There are various vinyl colours, textures and finishes to choose from, including gloss, satin, matt, reflective, metallic or even carbon fibre. And where specific effects or prints are not available, we can print custom patterns to suit.
Vehicle graphics are created using cut vinyl graphics or digital print and are designed using specialised image software like Corel Draw, Photoshop or Adobe Illustrator.
The Designer will usually start with a detailed template custom suited to your vehicle, onto which they will superimpose their design and messaging. This template helps to ensure that the team can effectively map out the placement at the installation stage.
If business vehicles need their branding to cover window areas, this is achieved using a window-vision product. Window vision or Contravision is a perforated vinyl with an image or colour on the outside, which allows light in and enables the driver to see out. It is important to note that only non-public forms of transport are legally entitled to cover their windows in this manner.
Practical Design Factors
Image resolution is key for vehicle graphics as often the chosen pattern will be viewed up-close or in motion. For this reason, hi-resolution images and clear-cut vector graphics are preferred. Additionally, the Designer must add the correct amount of bleed in certain areas as the Installers will require the vinyl to stretch over and around doors and curved panels.
Our team produces outstanding car graphics with maximum exposure. Whether you need racing stripe decals, a full rally car wrap or an entire fleet re-brand, we can help.