It depends on the scope, but the TotalEnergies NZ rebrand gives a useful benchmark.
Phase 1 covered external signage across 9 branches and the wrapping of 61 vehicles. It was completed within two weeks. The full project ran across three phases over approximately 12 months, including the Christchurch branch rebrand following their relocation in 2023. Please note that this was planned according to their schedule and the timeline that they set out.
For most national rebrands, Signbiz plans the work in phases: externally visible signage first to meet any launch deadline, then internal signage, then any remaining locations. Clear timelines, a named account manager per branch, and a team that communicates nationally keep things on track.
If you have a hard go-live date, tell us early. That is the most important piece of information for planning a rebrand at scale.
Check out our Total Energies case study to see the scope of works and project results.
