Point of sale (POS) signage is crucial in terms of inspiring and influencing shoppers. For this reason, POS is an extremely effective tool for new product launches to highlight products, educate buyers, inform, and entice shoppers to try something new. In particular, these promotions capture shoppers who may not be particularly loyal to a brand. Retailers can use POS to temporarily change their environments for seasonal events or draw attention to major product launches. Signbiz specialise in till-point displays, category banners, butchery blades and shelf strips.