Case Study

Total Energies partner with Signbiz Limited for Nationwide Rebrand.

We were excited to take on the challenge, providing 11 locations with new signage and becoming the preferred provider for Total Energies in New Zealand.

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Case Study

Total Energies partner with Signbiz Limited for Nationwide Rebrand.

We were excited to take on the challenge, providing 11 locations with new signage and becoming the preferred provider for Total Energies in New Zealand.

Local and National Branding Partners Slogan

Total Energies Project 2022

Client

With operations in more than 130 countries, Total Energies engages in all aspects of the energy industry including oil and gas, renewable and bio energies.

Challenge

In 2021 Total international rebranded globally to Total Energies and now Total Oil has followed suit. Our Challenge was to plan for, fabricate and install signage in 10 locations, over 3 phases, keeping to specific brand requirements and delivering on time and on budget.

Result

 High-quality long-life materials were used, successfully in phase 1,  to re-brand all 7 buildings and 61 vehicles.  The project was completed within a two-week span and delivered on time for their 1 September relaunch. Phases 2 and 3 complete.

Timeline

Locations

Phases

Phase 1

  • External Building and Warehouse Signage

  • Buildings Painted as Required

  • 61 Vehicles: SUV's, UTE's, Trucks, Vans

Phase 2

  • Wayfinding safety & Street Signage

  • Internal Reception & Office Signage

  • Window Frosting and Wall Graphics

Phase 3

  • Christchurch Rebrand

The Logo

Total Energies, is a single name, in the plural, for all energies and all talents. The T and the E of Total Energies represent the energy journey.

The typography draws this word in a non-breaking manner.

It is a journey, a path whose course is in motion. It starts from our origin, Total, and leads to the new TotalEnergies brand.

There are 7 colours, for as many energies. We go from one colour to another, from historic colour, is the starting point for this transformation.

The Logo

Total Energies, is a single name, in the plural, for all energies and all talents. The T and the E of Total Energies represent the energy journey.

The typography draws this word in a non-breaking manner.

It is a journey, a path whose course is in motion. It starts from our origin, Total, and leads to the new TotalEnergies brand.

There are 7 colours, for as many energies. We go from one colour to another, from historic colour, is the starting point for this transformation.

''Energy is life, we all need it, and it’s a source of progress. So today, to contribute to the sustainable development of the planet facing the climate change challenge, we are moving forward, together, towards new energies.''

TOTALENERGIES

Out With The Old

With utmost care and consideration for the environment, we meticulously removed the old branding and signage from all locations.

Adhering to our commitment to sustainability, we made every effort to recycle as many ACM panels as possible.

Out With The Old

With utmost care and consideration for the environment, we meticulously removed the old branding and signage from all locations.

Adhering to our commitment to sustainability, we made every effort to recycle as many ACM panels as possible.

In With The New

External Signage

Signbiz was tasked with the replacement of logos for both external and internal positions across branches and warehouses. Additionally, we fabricated and installed outdoor panel and post signs, as well as roadside pylons and plinths. In order to promote Total Energies, Rubia, Quartz, and Elf, we also produced flags specifically for the branches.

Internal Signage

We conducted a comprehensive replacement of various signage elements within the office, including wayfinding signs, door signage, corflute posters, health and safety signs, wall graphics, and window manifestations.

Internal SIgnage

Vehicle Wraps

61 Utes, Vans, SUV's , Utes and Trucks were wrapped in varying designs. The fleets all look amazing.

Reference

In 2022 Total Oil NZ rebranded to TotalEnergies NZ in line with the global initiative of being committed to better energy.

TotalEnergies NZ operates out of 11 sites throughout New Zealand from Northland to Otago. As part of the rebrand project we needed a New Zealand owned signage company to partner with to provide internal and external signage for our 10 of our branches across New Zealand.

The successful applicant would also then be our preferred signage supplier for all future signage requirements. In March 2023 completed the build of our Christchurch (11th) site which was fully rebranded by SignBiz. As well as our branch signage requirements the project also included resigning our entire vehicle fleet which is made up of over 60 vehicles (SUVs, utes, trucks, car, forklifts etc).

SignBiz were the only company out of the four that we invited to tender that submitted a proposal on time that answered all of our questions in detail. They made it an easy choice.

Their offer included:

  • Audit of the suggested applications across branches
  • Application / Signage Types proposed with alternative options
  • Visual mock-ups of proposed work
  • Budget outline per branch, per application
  • Rebrand project timeline
  • Account Manager for branches

The rebrand project was delivered on time and on budget and nothing was ever a problem. The stress of having to deal with multiple local companies was eliminated. Post project Ross and the team at SignBiz have been exceptional to deal with. Nothing is too big – or too small.

They are fast and efficient the quality of their work is excellent. They have also been proactive around innovative solutions such as an online ordering portal to make it easy for our team. I cannot recommend SignBiz highly enough and would be more than happy to provide a verbal reference if needed.

GREER MARSHALL - General Manager - Operations, Total Energies

Total Energies Case Study