TotalEnergies NZ

Using multiple local suppliers on a national rebrand introduces real risk: different interpretations of brand guidelines, inconsistent materials and finishes, and no single point of accountability when something needs sorting.

When TotalEnergies NZ put their rebrand to tender, they specifically needed a New Zealand-owned company that could handle all locations as a single supplier and then become their preferred supplier ongoing. After the project completed, their General Manager Operations noted that the stress of dealing with multiple local companies was eliminated entirely.

Signbiz operates 12 branches as one company. One team holds your brand files. One account manager coordinates the work nationally. One standard applies at every location. When you need a reprint, an update, or an additional sign at any branch, there is one call to make.

Check out our Total Energies case study to see the scope of works and project results.

Fleet signage at scale requires careful coordination. Each vehicle needs to be accessible at the right time without disrupting the branch’s operations, and every wrap needs to meet the same quality standard regardless of where it is done.

For TotalEnergies NZ, Signbiz wrapped 61 vehicles across the country: SUVs, utes, trucks, vans, forklifts, and trailers. We worked through each branch liaison to schedule vehicle access, kept disruption to a minimum, and where vehicles carried existing brand elements worth retaining, we kept those while replacing all outdated Total Oil branding.

Managing a fleet across 11 locations in a two-week window requires a team that operates nationally as one unit with shared systems, shared standards, and real-time communication between branches. That is how Signbiz is set up.

Check out our Total Energies case study to see the scope of works and project results.

Based on our experience with projects like the TotalEnergies NZ rebrand, a strong Request For Proposal should ask suppliers to provide a site audit across all locations, the signage types proposed with alternative options and pricing, visual mockups of proposed work, a budget breakdown per site and per application type, a full project timeline from award through to completion, and named primary contacts with an account manager for ongoing branch communication.

TotalEnergies NZ invited four signage companies to tender. Signbiz was the only one to submit a complete, on-time proposal that addressed every requirement. That thoroughness made the decision straightforward.

If you are preparing a signage RFP and want guidance on what to include, talk to our team. We are happy to help you structure it before you go to market.

Check out our Total Energies case study to see the scope of works and project results.

It depends on the scope, but the TotalEnergies NZ rebrand gives a useful benchmark.

Phase 1 covered external signage across 9 branches and the wrapping of 61 vehicles. It was completed within two weeks. The full project ran across three phases over approximately 12 months, including the Christchurch branch rebrand following their relocation in 2023. Please note that this was planned according to their schedule and the timeline that they set out.

For most national rebrands, Signbiz plans the work in phases: externally visible signage first to meet any launch deadline, then internal signage, then any remaining locations. Clear timelines, a named account manager per branch, and a team that communicates nationally keep things on track.

If you have a hard go-live date, tell us early. That is the most important piece of information for planning a rebrand at scale.

Check out our Total Energies case study to see the scope of works and project results.

Yes, and this is one of the clearest advantages of working with a company that operates nationally as a single team rather than a franchise network.

When TotalEnergies NZ rebranded from Total Oil in 2022, they needed new signage across 11 branches from Whangarei to Dunedin, plus 61 vehicles, all delivered by 1 September. Signbiz managed the entire project as one team: one point of contact, one consistent standard, one timeline. There was no coordinating between regional suppliers, no gaps in brand consistency, and no risk of one branch looking different from another.

Signbiz operates 12 branches across New Zealand as one company. That structure makes a significant difference on large multi-site projects. When something needs sorting, head office can reach a local installer in real time rather than chasing an independent contractor.

Check out our Total Energies case study to see the scope of works and project results.